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Guide to Geotagging Photos for Google My Business

Brand Identity| Website| Lead Generation
July 30, 2024•2 min read

How to Geotag Photos for Your Google Business Profile

Why Geotagging Matters: Geotagging your photos adds geographical information to the images you upload to your Google Business Profile. This helps Google associate your business with specific locations, improving your visibility in local search results. By showing Google that your business is active and rooted in the local community, you increase your chances of appearing higher in local search rankings.

Step-by-Step Guide to Geotagging Your Photos

Step 1: Choose Your Photos

  • Select high-quality photos that showcase your business, products, services, or location.

  • Make sure the images are relevant and add value to your Google Business Profile.

chart with different types of photos to use for google my business, exterior, interior, team, etc.,

Step 2: Use a Geotagging Tool

To add geographical coordinates (latitude and longitude) to your photos, you'll need to use a geotagging tool. Here are some popular options:

Step 3: Upload Your Photos

  • Visit the geotagging tool of your choice and upload the photos you want to geotag.

Step 4: Enter Location Information

  • If your photos were taken at the location of your business, the tool might automatically detect the coordinates. If not, manually enter the latitude and longitude of your business location.

  • You can find the exact coordinates of your business by using Google Maps. Search for your business, right-click on the map marker, and select "What's here?" The coordinates will appear at the bottom of the screen.

Step 5: Save Your Geotagged Photos

  • Once you've added the location information, save the geotagged photos to your computer or mobile device.

Step 6: Upload Geotagged Photos to Your Google Business Profile

  • Sign in to your Google Business Profile.

  • Navigate to the "Photos" section.

  • Click "Add Photos" and upload the geotagged images.

  • Ensure that the photos are appropriately categorized (e.g., exterior, interior, team, product, etc.).

Step 7: Monitor and Optimize

  • After uploading, regularly monitor the performance of your geotagged photos. Higher engagement on these images can lead to better local search visibility.

  • Consider geotagging new photos periodically to keep your profile active and up-to-date.

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